Strategic Communication Theory Practice

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Do online research related to broad trends in Advertising / PR / Strategic Communications Industry trends and changes in business, specifically the impact of digital on traditional agency models.

Discuss the following:

  • How has the advent of digital communication including direct-to-customer and social media, impacted traditional agency revenue models
  • What new kinds of agencies and marketing partners have emerged as a result of these changes
  • What has been the roles and behaviors of the big holding companies (Omnicom, Interpublic, etc.) in the last 20 years to cope with these changes
  • How has advertising talent (creative, media, strategy, etc) responded to the evolving agency marketplace

You are expected to post a blog giving your thoughts on the blog topic but do not use “I” in your writing.

 

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