Do online research related to broad trends in Advertising / PR / Strategic Communications Industry trends and changes in business, specifically the impact of digital on traditional agency models.

Discuss the following:

• How has the advent of digital communication including direct-to-customer and social media, impacted traditional agency revenue models
• What new kinds of agencies and marketing partners have emerged as a result of these changes
• What has been the roles and behaviors of the big holding companies (Omnicom, Interpublic, etc.) in the last 20 years to cope with these changes
• How has advertising talent (creative, media, strategy, etc) responded to the evolving agency marketplace

You are expected to post a blog giving your thoughts on the blog topic but do not use “I” in your writing.

 

1500 word MINIMUM 4 Scholarly source due 9/2

This week, we learned about organizational structure, and trends in organizations dealing with corporate ethics and corporate social responsibly.  After reading Chapter 5 work on your Unit 3 Complete assignment, by writing a narrative essay (minimum 1500 words) in which you address and discuss the questions and statements listed below. Use at least four scholarly sources and remember to demonstrate a thorough understanding of the READ and ATTEND sections in your essay. Cite your sources in APA format. You may use your current or former employer in relating to this assignment.

• What is and should be the relationship between an organization’s mission and its strategy?
• What are the key advantages and disadvantages of outsourcing and offshoring, and should these practices be regulated?  Explain why or why not!
• Why do stakeholders in the same organization often have different goals?  Would it not be best if they shared the same goals?  Explain your findings!
• Research a recent example of a company’s ethical violation in the news and briefly describe what you believe went wrong by covering the who, what when and were of the incident.

 

Analyze the role of sustained employee motivation, and distinguish it from other significant factors that affect organizational performance.
Recommend the most effective process for determining the right rewards for employees in support of better performance.
Support your response with at least one example of the benefits or consequences of the recommended process.
Be sure to respond to at least one of your classmates’ posts.

Based on your own interest, choose a contemporary management issue. Locate four related peer-reviewed articles. Prepare a summary of your readings and IEE statements that tie your readings together as follows:

1. A summary of important ideas, theories, methods, results, and conclusions for each reading. No more than one page per reading (not submitted…for your own reference), using the template provided.

2. An integrative statement of the major themes, similarities, and differences that run though the articles you found for each module. This should synthesize, and not just summarize the summaries. No more than one page per set of readings.

3. An evaluative statement of your perception of the state of the literature on the topic. A critical evaluation, not just a summary of the summaries. No more than one page per set of readings.

4. An extension statement, outlining future research directions (including theoretical directions) for each module. This should be creative and flow from your extension statement. No more than one page per set of readings. Questions it should address could include:

• Where does the research need to go?
• What are unanswered questions that should be addressed?
• What are the implications for the field?

Uni 1 JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

UNI 2

DB2

Outsourcing or Not

The decision to make or buy, also known as the decision to outsource or not, is key for many companies. It can provide a competitive edge, or it can ruin the company by taking control away and returning disappointing results. For this discussion, research news articles and provide an example of a company that has decided to outsource or decided to focus on making in-house.

1) Describe the company and the situation.

2) Explain why they made the decision.

3) Discuss the results. Do you think they made the right choice? Why?

JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

UNI3

DB3

Supplier Relationships

Choose one of the following and follow the directions for this week’s discussion:

1. Find a company online that is using a development program to improve a supplier’s performance and/or capabilities. Evaluate its experiences- were they successful or not. Explain why they failed or what the key factors were in their success.
2. Find a company online that has successfully implemented a supplier certification program and evaluate the experience- Explain what the key factors were in their success.

JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

Uni 1 JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

UNI 2

DB2

Outsourcing or Not

The decision to make or buy, also known as the decision to outsource or not, is key for many companies. It can provide a competitive edge, or it can ruin the company by taking control away and returning disappointing results. For this discussion, research news articles and provide an example of a company that has decided to outsource or decided to focus on making in-house.

1) Describe the company and the situation.

2) Explain why they made the decision.

3) Discuss the results. Do you think they made the right choice? Why?

JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

UNI3

DB3

Supplier Relationships

Choose one of the following and follow the directions for this week’s discussion:

1. Find a company online that is using a development program to improve a supplier’s performance and/or capabilities. Evaluate its experiences- were they successful or not. Explain why they failed or what the key factors were in their success.
2. Find a company online that has successfully implemented a supplier certification program and evaluate the experience- Explain what the key factors were in their success.

JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

Uni 1 JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

UNI 2

DB2

Outsourcing or Not

The decision to make or buy, also known as the decision to outsource or not, is key for many companies. It can provide a competitive edge, or it can ruin the company by taking control away and returning disappointing results. For this discussion, research news articles and provide an example of a company that has decided to outsource or decided to focus on making in-house.

1) Describe the company and the situation.

2) Explain why they made the decision.

3) Discuss the results. Do you think they made the right choice? Why?

JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

UNI3

DB3

Supplier Relationships

Choose one of the following and follow the directions for this week’s discussion:

1. Find a company online that is using a development program to improve a supplier’s performance and/or capabilities. Evaluate its experiences- were they successful or not. Explain why they failed or what the key factors were in their success.
2. Find a company online that has successfully implemented a supplier certification program and evaluate the experience- Explain what the key factors were in their success.

JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

Uni 1 JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

UNI 2

DB2

Outsourcing or Not

The decision to make or buy, also known as the decision to outsource or not, is key for many companies. It can provide a competitive edge, or it can ruin the company by taking control away and returning disappointing results. For this discussion, research news articles and provide an example of a company that has decided to outsource or decided to focus on making in-house.

1) Describe the company and the situation.

2) Explain why they made the decision.

3) Discuss the results. Do you think they made the right choice? Why?

JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

UNI3

DB3

Supplier Relationships

Choose one of the following and follow the directions for this week’s discussion:

1. Find a company online that is using a development program to improve a supplier’s performance and/or capabilities. Evaluate its experiences- were they successful or not. Explain why they failed or what the key factors were in their success.
2. Find a company online that has successfully implemented a supplier certification program and evaluate the experience- Explain what the key factors were in their success.

JOURNAL

Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?