“eight unique feature of e-commerce technology”

According to Laudon and Travers (2020), there are “eight unique feature of e-commerce technology” (pg 17).   Pick a e-commerce website of your choice and identify the site’s unique feature as set out in the textbook.  How does this unique feature benefit the users of the website?  How does this unique feature benefit the business?  Provide the link to the unique feature so your peers can see what is being described and read your assessment.