develop the operations plan for a theoretical company competing in a predefined segment of the market/industry

develop the operations plan for a theoretical company competing in a predefined segment of the market/industry. Each student will develop a 5-6 page executive summary report (double spaced, Times New Roman, 12 pt font) that outlines the operations plan for the company. This is a theoretical scenario, but the report, and the analysis/data included within the report, should be realistic. While not required, the project could be enhanced by benchmarking an existing business that competes in a similar market/industry to assess the operations of the existing business; however, the final report shall be constructed as a theoretical (fictitious) company. The type of organization that I would like you to focus on this semester for your operations strategy is a frozen yogurt or ice cream shop. You can choose to expand the menu beyond frozen yogurt or ice cream, but please keep desserts as the central focus of your firm. The obvious companies that would serve as good examples would be Menchies, Sweet Frog, TCBY, etc., and the countless mom & pop ice cream shops.