What elements of each mission and vision stand out as especially significant?
Discussion 1: The Influence of Mission and Vision on Planning
As you read the following mission statements, think about what you might deduce about each organization:
“Nurses advancing our profession to improve health for all,” American Nurses Association
“The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors,” American Red Cross
“The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit,” Southwest Airlines
“To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research,” Mayo Clinic
“Provide telehealth solutions and executive medical research management to enhance and support military healthcare and promote innovative medical technologies,” Telemedicine & Advanced Technology Research Center (TATRC)
“Google’s mission is to organize the world’s information and make it universally accessible and useful,” Google
An organization’s mission describes its core purpose. In partnership with the organization’s vision, which communicates a future-focused direction, the mission provides a basis for planning and decision making at all levels of the organization.
For this Discussion, you compare mission and vision statements from multiple organizations and consider how these statements relate to planning.
To prepare:
Review the information related to the planning hierarchy and mission and vision statements in this week’s Learning Resources.
Research the mission and vision statements of three different types of organizations: a for-profit health care organization, a not-for-profit health care organization, and an organization outside of health care. As you examine the organizations’ mission and vision statements, consider the following:
How effectively do the mission statements articulate the organization’s purpose?
How effectively do the vision statements reflect future aims?
Do the mission and vision statements convey who (which groups) the organizations serve? Do they indicate obligations to various stakeholders?
Are the statements an appropriate length?
What do you glean about how leaders in health care and in other industries envision and convey mission and vision?
What do you discern about the interdisciplinary nature of crafting mission and vision statements by looking across organizations, including those outside of health care?
Identify key insights you have gained by comparing the mission and vision statements of these three organizations.
Consider how an organization’s mission and vision relate to the planning hierarchy. For each organization you have selected, think about how the mission and vision could or should influence planning. What elements of each mission and vision stand out as especially significant?
Post a comparison of the mission and vision statements of the three organizations selected. Explain how specific elements of each organization’s mission and vision statements might inform planning in that organization. Include references/links for the organizations’ mission and vision statements in your post.
Read a selection of your colleagues’ responses.
Respond to at least one of your colleagues using one or more of the following approaches:
Ask a probing question, substantiated with additional background information or research.
Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.
Validate an idea with your own experience and additional resources.
Required Readings
Sare, M. V., & Ogilvie, L. (2010). Strategic planning for nurses: Change management in health care. Sudbury, MA: Jones and Bartlett.
Review Chapter 4, “Just What Is Strategic Planning?” (pp. 57–82)
Chapter 7, “The Three Key Elements of the Strategic Planning Process: A Vision That Guides Nursing’s Future Action” (pp. 117–143)
Chapter 7 addresses elements of the strategic planning process, which includes mission and vision.
Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: What do they say? Organization Development Journal, 29(1), 63–78.
Retrieved from the Walden Library databases.
This article addresses research on mission, vision, and values from 300 different organizations.
Desmidt, S., Prinzie, A., & Decramer, A. (2011). Looking for the value of mission statements: A meta-analysis of 20 years of research. Management Decision, 49(3), 468–483.
Retrieved from the Walden Library databases.
This article looks at the relationship of organizational mission and financial performance. It includes a discussion of what a mission statement is and the purpose(s) it serves.
Hirota, S., Kubo, K., Miyajima, H., Hong, P., & Won Park, Y. (2010). Corporate mission, corporate policies and business outcomes: Evidence from Japan. Management Decision, 48(7), 1134–1153.
Retrieved from the Walden Library databases.
The authors examine the implications of the mission statement for organizational practices and performance.
King, D. L., Case, C. J., & Premo, K. M. (2012). An international mission statement comparison: United States, France, Germany, Japan, and China. Academy of Strategic Management Journal, 11(2), 93–119.
Retrieved from the Walden Library databases.
This article examines the content of mission statements, stakeholder involvement, and the development of goals and objectives.
Required Media
Laureate Education (Producer). (2013b). Case study: Mountain View Health Center [Interactive media]. Retrieved from CDN database. (NURS 6241)
This interactive multimedia piece presents a case study of Mountain View Health Center, with information about the types of activities performed there, organizational structure, strategic priorities, and financial allocations. You will use this as a resource for Discussion 2.
Optional Resources
Marquis, B. L., & Huston, C. J. (2015). Leadership roles and management functions in nursing: Theory and application (8th ed.). Philadelphia, PA: Lippincott, Williams & Wilkins.
Chapter 7, “Strategic and Operational Planning” (pp. 138–161)
Review as needed.
Desmidt, S., & Prinzie, A. A. (2011). The organization’s mission statement: Give up hope or resuscitate? A search for evidence-based recommendations. Advances in Health Care Management, 10, 25–41.
6/1/2017 Rubric Detail – Blackboard Learn
https://class.waldenu.edu/webapps/bbgsdeeplinksBBLEARN/app/course/rubric?course_id=_16279233_1&rubric_id=_111208_1 1/4
OutstandingPerformance Excellent Performance
Competent Performance
Room for Improvement
Poor Performance
ContentMain Posting
30 (30%) 30 (30%)
Main posting addresses all criteria with 75% of post exceptional depth and breadth supported by credible references.
27 (27%) 29 (29%)
Main posting addresses all criteria with 75% of post exceptional depth and breadth supported by credible references.
24 (24%) 26 (26%)
Main posting meets expectations. All criteria are addressed with 50% containing good breadth and depth.
21 (21%) 23 (23%)
Main posting addresses most of the criteria. One to two criterion are not addressed or superficially addressed.
0 (0%) 20 (20%)
Main posting does not address all of criteria, superficially addresses criteria. Two or more criteria are not addressed.
Course Requirements and Attendance
20 (20%) 20 (20%)
Responds to two colleagues’ with posts that are reflective, are justified with credible sources, and ask questions that extend the Discussion.
18 (18%) 19 (19%)
Responds to two colleagues’ with posts that are reflective, are justified with credible sources, and ask questions that extend the Discussion.
16 (16%) 17 (17%)
Responds to a minimum of two colleagues’ posts, are reflective, and ask questions that extend the Discussion. One post is justified by a credible source.
14 (14%) 15 (15%)
Responds to less than two colleagues’ posts. Posts are on topic, may have some depth, or questions. May extend the Discussion. No credible sources are cited.
0 (0%) 13 (13%)
Responds to less than two colleagues’ posts. Posts may not be on topic, lack depth, do not pose questions that extend the Discussion.
Rubric Detail Select Grid View or List View to change the rubric’s layout.
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6/1/2017 Rubric Detail – Blackboard Learn
https://class.waldenu.edu/webapps/bbgsdeeplinksBBLEARN/app/course/rubric?course_id=_16279233_1&rubric_id=_111208_1 2/4
OutstandingPerformance Excellent Performance
Competent Performance
Room for Improvement
Poor Performance
Scholarly Writing Quality
30 (30%) 30 (30%)
The main posting clearly addresses the Discussion criteria and is written concisely. The main posting is cited with more than two credible references that adhere to the correct format per the APA Manual 6th Edition. No spelling or grammatical errors. ***The use of scholarly sources or real life experiences needs to be included to deepen the Discussion and earn points in reply to fellow students.
27 (27%) 29 (29%)
The main posting clearly addresses the Discussion criteria and is written concisely. The main posting is cited with more than two credible references that adhere to the correct format per the APA Manual 6th Edition. No spelling or grammatical errors.
24 (24%) 26 (26%)
The main posting clearly addresses the Discussion criteria and is written concisely. The main posting is cited with a minimum of two current credible references that adhere to the correct format per the APA Manual 6th Edition. Contains one to two spelling or grammatical errors.
21 (21%) 23 (23%)
The main posting is not clearly addressing the Discussion criteria and is not written concisely. The main posting is cited with less than two credible references that may lack credibility and/or do not adhere to the correct format per the APA Manual 6th Edition. Contains more than two spelling or grammatical errors.
0 (0%) 20 (20%)
The main posting is disorganized and has one reference that may lack credibility and does not adhere to the correct format per the APA Manual 6th Edition or has zero credible references. Contains more than two spelling or grammatical errors.
6/1/2017 Rubric Detail – Blackboard Learn
https://class.waldenu.edu/webapps/bbgsdeeplinksBBLEARN/app/course/rubric?course_id=_16279233_1&rubric_id=_111208_1 3/4
OutstandingPerformance Excellent Performance
Competent Performance
Room for Improvement
Poor Performance
Professional Communication Effectiveness
20 (20%) 20 (20%)
Communication is professional and respectful to colleagues and response to faculty questions are answered if posed.
Provides clear, concise opinions and ideas effectively written in Standard Edited English.
Responses posted in the Discussion demonstrate effective professional communication through deep reflective discussion which leads to an exchange of ideas and focus on the weekly Discussion topic.
18 (18%) 19 (19%)
Communication is professional and respectful to colleagues.
Provides clear, concise opinions and ideas effectively written in Standard Edited English.
Responses posted in the Discussion demonstrate effective professional communication through deep reflective discussion which leads to an exchange of ideas and focus on the weekly Discussion topic.
Responses are cited with at least one credible reference per post and a probing question that extends the Discussion. Adheres to the correct format per the APA Manual 6th Edition. No spelling or grammatical errors.
16 (16%) 17 (17%)
Communication is professional and respectful to colleagues.
Provides clear, concise opinions and ideas effectively written in Standard Edited English.
Responses posted in the Discussion demonstrate effective professional communication through deep reflective discussion which leads to an exchange of ideas and focus on the weekly Discussion topic.
Responses are cited with at least one credible and/or contain probing questions that extends the Discussion. Adheres to the correct format per the APA Manual 6th Edition. May have one to two spelling or grammatical errors.
14 (14%) 15 (15%)
Communication is professional and respectful to colleagues.
Provides opinions that may not be concise or ideas not effectively written in Standard Edited English.
Responses posted in the Discussion may lack effective professional communication that does not extend the Discussion, leads to an exchange of ideas and/or not focused on the weekly Discussion topic.
Responses are not cited and/or do not contain a probing question. May not adhere to the correct format per the APA Manual 6th Edition. May have more than two spelling or grammatical errors.
0 (0%) 13 (13%)
Communication may lack professional tone or be disrespectful to colleagues.
Provides opinions that may not be concise or ideas not effectively written in Standard Edited English.
Responses posted in the Discussion lack effective professional communication through discussion that does not extend the Discussion, do not lead to an exchange of ideas and/or not focused on the weekly Discussion topic.
Responses are not cited and do not contain a probing question. May not adhere to the correct format per the APA Manual 6th Edition. May have multiple spelling or grammatical errors.
Timely Submission
0 (0%) 0 (0%) All criteria met: Initial post submitted on time. Response to two peer initial posts. Response on 3 separate days.
5 (5%) 0 (0%)
5 points deducted for responding to less than two peers or 5 points deducted for responding less than three days.
10 (10%) 5 (5%)
5 points deducted for responding to less than two peers and 5 points deducted for responding less than three days.
10 (10%) 10 (10%)
10 points deducted for Initial post submitted late.
20 (20%) 15 (15%)
Initial post submitted late and 5 points deducted for responding to less than two peers and/ or 5 points deducted for responding less than three days.
Total Points: 100
6/1/2017 Rubric Detail – Blackboard Learn
https://class.waldenu.edu/webapps/bbgsdeeplinksBBLEARN/app/course/rubric?course_id=_16279233_1&rubric_id=_111208_1 4/4
Total Points: 100
Name: NURS_6241_Discussion_Rubric
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