market-research-report-for-the-ceramics-industry-in-calgary-canada-more-than-2000-words-apa-style-research-based
- Market research and forecasting
- Industry analysis
- Competitor analysis
- Market segmentation and target market
- Entrepreneurial environment
- Market demand
- Product service
- Competitor promotional activity
- Market capacity or expected market share of the company
- Market capacity trends
There are about 25 ceramics training institutions in Calgary, including art centers, pottery studios, art schools, etc.
- How is the competitive status of the industry?
- What is the leading technology/product/service in the industry?
- What are the development trends and prospects of the industry?
- Strategies for companies to enter the industry
- 1. What are the barriers to entering or exiting the industry? How will the company overcome?
- Comparative analysis of advantages and disadvantages
- How to avoid or make up for these disadvantages?
- Divide the consumer market into several sub-markets, according to market segmentation factors (geography, humanities, psychology, behavior), and evaluate the main market segments for the company’s situation
- Select one or several target markets to be entered and explain why
- The market positioning of the enterprise (establishing the key features and benefits of the product/service in the market)
- Target customer’s purchasing power and characteristics
- Where the target customer is distributed
- Select the marketing strategy that the company will adopt for the target market and briefly explain (Centralized strategy/ Differentiation strategy/ Non-differentiation strategy)