formulate-three-smart-objectives-for-marketing
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In this assignment, you will create three individual SMART objectives for the organization you plan to use in your Signature Assignment. Briefly describe the scenario for your organization. For example, if you choose to write a plan for a hospital, you could choose to market or communicate about three different services. You could market cardiology services. Here is an example of SMART objective: Figure 6. SMART Objective Example Specific – To grow valvular surgery at two facilities that the healthcare system operates. Measurable – The expectation will be to grow surgery by 5%. Achievable – This is an attainable outcome based on the market spend and emphasis, and the fact that the organization was able to grow by 2% last year. Relevant – The marketing team will work collaboratively with the cardiology service-line team to accomplish this goal. This initiative is identified as a strategic priority for both the service and the organization. Timebound – This goal will be accomplished in the second quarter this year. Length: 2-3 pages, not including title and reference pages Resources: Include a minimum of 3 scholarly resources to support your assignment. Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented this week. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to University’s Academic Integrity Policy. Upload your document and click the Submit to Dropbox button. |
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Rubric Name: Common Grading Rubric – 10 Points
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Completed few parts of the assignment and/or did not address many questions/tasks posed in the assignment instructions or assignment prompt. |
Completed some parts of the assignment and/or did not address several questions/tasks posed in the assignment instructions or assignment prompt. |
Completed all required parts of the assignment and addressed most of the questions/tasks posed in the assignment instructions or assignment prompt. |
Completed all required parts of the assignment and addressed all questions/tasks posed in the assignment instructions or assignment prompt. |
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No evidence of knowledge and understanding of assignment content. No evidence of analysis of assignment content. Responses were generally not thoughtful, thorough, or well-reasoned. |
Little evidence of knowledge and understanding of assignment content. Little evidence of analysis of assignment content. Responses were occasionally thoughtful and/or may not have been thorough or well-reasoned |
Some evidence of knowledge and understanding of assignment content. Some evidence of analysis of assignment content. Responses were mostly thoughtful, thorough, and well-reasoned. |
Strong evidence of knowledge and understanding of assignment content. Detailed evidence of analysis of assignment concept. Responses were thoughtful, thorough, and well-reasoned |
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Resources are not scholarly and/or peer-reviewed; and/or were of poor quality and/or not appropriate for the assignment. |
Some resources are scholarly and/or peer-reviewed; and/or were of good quality and/or appropriate for the assignment. |
Most resources are scholarly and/or peer-reviewed; and/or were of good quality and/or appropriate for the assignment. |
Resources are scholarly and/or peer-reviewed and were of excellent quality and/or appropriate for the assignment. |
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Numerous misspelled words and grammatical errors. APA formatting not used. |
Frequently misspells words and/or makes consistent grammatical errors. Numerous APA formatting issues. |
Occasionally misspells words and/or some grammatical errors. Minor APA formatting issues. |
No or very few misspelled words and/or no or very few grammatical errors. No APA formatting issues |
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| Overall Score |