discussion-2995

First, after reading pp. 292-298 in your text, carefully view the following television advertisements (watch each of them a couple times each to examine the details that are being presented to viewers by the advertisers):

Commercial #1 – More Doctors Smoke Camels Than Any Other Cigarette.flv

Duration: 1:01
User: n/a – Added: 11/19/08

YouTube URL:

Commercial #2 – Michael Jackson Pepsi Generation

Duration: 1:32
User: n/a – Added: 6/26/09

YouTube URL:

Then, in approximately 400 words, respond to both of the following questions:

1) What message is the advertiser trying to convey to the viewer in each advertisement?

2) How has the advertiser used psychological principles described in Chapter 10 of your textbook to convey their message in each advertisement?

Hints for success:

Consider how the “models” in each of the TV advertisements demonstrated one or more of the “variables affecting observational learning” from your textbook chapter.

Organize your post like this:

Question 1:

Commercial #1 –

Commercial #2 –

Question 2:

Commercial #1 –

Commercial #2 –

Your entire response to both parts of both questions should be between 400-500 words