development-of-global-brand-strategies

/in /by

Why do you think this selected country has good potential market for brand expansion?

Discuss country background such as macro environmental factors (e.g., political, economic, social, technological and cultural) and consumer market segment(s) in a foreign country, including consumer aesthetic preferences, lifestyles, and shopping behaviors, in order to build your reasoning

1. look read first (see attachment)

2. look templet (see attachment, you can refer the templet )

3. APA style!

4. simple grammar structure and words.

5. Our brand is Kate Spade / the country we choose to expend is Brazil.

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