complete-short-business-policy-task-morgan

Construct an Industry Attractiveness Graph (ie. table 8.1 page 166), a Business-Unit Competitive Strength Assessment (Table 8.2 page 168), and a Nine Cell Industry Attractiveness – Competitive Strength Matrix (ie. Figure 8.3 page 169) for the company that your are using for your research project this semester.

Support your work with data from your research.