Based on your modular Case paper, please post an Executive Summary (see guidelines), in NOT more than 200 words.

 

Based on your modular Case paper, please post an Executive Summary (see guidelines), in NOT more than 200 words.

Please review your peers’ postings, and comment on at least one of them.

All information in the postings can be shared by all for the betterment of your project.

Module 1 – Assignment – Market Research and Segmentation

DeMario J. Stackhouse

MHA – 599

Dr. Tina Evans

Trident University International

Module 1

Background

Currently, the Mission Viejo municipality has a larger population of approximately 500,000 people according to the latest census of 2012. The total population comprises of 48.5% males and 51.5 % female. The county has two main healthcare facilities that provide services to the community of radius of approximately 10-miles. The Mission Hospital Regional Foundation Centre acts as a communal ship due to its functions. Besides, the mission health Centre is prominent to partner with other facilities such as CHOC Children’s (Burgess, Shaw & Kellas, 2011). The two healthcare facilities provide services to a total of nine municipalities at Viejo. These municipalities are San Juan Capistrano, Aliso Viejo, Laguna Niguel, Lake Forest, Laguna Hills, Laguna Woods, Mission Viejo, Ladera, and Rancho Santa Margarita. The county has communities and homes which comprises of the aging population and retired persons of fifty-five years and above.

Common senior medical situations

The makeup of the Golden Age Hospital in the Mission Viejo and its surroundings is useful because it provides quality healthcare services to infected people and the old. Many common health situations affect the old age in the municipality. These most common health conditions include heart attack conditions, lungs problems, and coronary diseases, which has been reported in places like Aliso Viejo and Laguna Hills (Collins, Connor, Mott & Hickey, 2015). Currently, dealing with these common healthcare conditions is challenging because there are no enough health facilities that can provide all needed services to the public. In most cases, senior medical situations need special attention which should be addressed with more care. Therefore, there is need for an extra wing at the Golden Age Hospital that should to be specifically responsible to handle senior medical conditions only.

Major Medical Institutions

The senior healthcare institution in the municipality is the two hospitals located in Viejo that primarily provide acute healthcare services and respite healthcare services to the elderly. These healthcare services are susceptible; thus, it can allow caregivers to attend to other daily routines.

Market Research and Segmentation

Targeting and location of Golden Age Hospital

According to the current situation in the city, there is a need for more wing of the facility to prove healthcare services to the aging population that requires more attention. The development and modernization of more extensions in the facility will help to provide supplementary services to the two existing hospitals to deliver excellence healthcare services to old people. Statistically, in the nine counties, around 17.5 % of the total population is fifty-five years of age assuming the average age is 77 years (Havers & Evans, 2010). The latter implies that approximately 77,000 people out of the aggregate population are susceptible to various medical situations. According to the 2016 report, the aging population in the nine municipalities is increasing daily, thus creating the need for extra wings to help to provide supplementary health care services to the aging population.

Additionally, there is a need for an extra wing in the city is due to the increase in common medical conditions that need more attention and facilities. Another reason for the high demand for another facility is due to the rising number of medical conditions in the city which need critical care by building another wing. The aging population can be segmented based on demographic, psychographic, income, and community.

Demographic reasoning

The average income distribution of the people in Mission Viejo region is quite high even though the demographic situations is not favorable. Generally, Mission Viejo is located in a industrialized nation where a lot of demographic configuration had taken place. The latter implies that birth-rate is relatively slower, while longevity rises (Havers & Evans, 2010). Typically it is fair if the continuation and birth-rate move concurrently to establish a balanced input versus output in the society. Nevertheless, this seems to be challenging, and the governments feel unable to control it due to the rapid increase in the aging population among the locals. As such, an extra wing that will be specifically targeting the aging population will help to solve the problem because it will provide more Medical care to a larger group of the aging population.

Physical specialized health care services

The formation of the Golden Age Hospital will be a scene of success not only to the aging population but also to other patients who has some severe health care conditions. Currently, the younger age is well catered for, but the middle age and the aging population are the ones facing problems that should be attended to ensure equality in health care delivery within the municipality (Havers & Evans, 2010). As such, the primary issues that should be handled well is finding specialized health care practitioners to treat common diseases among the aging population.

The Golden Age Hospital is set to act as one of the branches of the Mission Group that will be primarily significant is attending to the aging population to offer essential health care services that will enable them to live longer. Some of the sensitive services that the facility should offer are like oncology and Cardiology, resilience service, and occupational services (Stoichiţă, 2012). Consequently, this will lead to high innovation and technological levels to find ways of handling critical health issues. Also, there will be a need for engagement of qualified professionals to use advanced technical components in the Golden Age Hospital to provide quality health care services.

Medical Centre Services Preferences

Besides the establishment of another wing is the formation of the Golden Age Hospital which will reduce cases of older people staying at home to seek for health care services from community health workers who do not offer standard care services. As such, this will create a need for more health care professionals, skilled, trained home caregivers, and knowledgeable individual to provide healthcare services (Rogers, 2014). Additionally, trained health care professionals are presently working in unsafe environments. Therefore, it is crucial to have partners to ensure that health care services providers work on safe and conducive environments. The latter will help to ensure that quality health care services are provided to all people regardless of the age factor.

On the other hand, home healthcare services delivery in developed nations should be standard health care services to the targeted group of people. However, the use of home care services to provide services leads to overall loss on the nation’s Gross Domestic Product that needed human labor in different sectors (Rogers, 2014). But the Golden Age Hospital was recommendable and useful to offer quality services.

Recommendation

According to the current condition, the establishment of a new part of the GAH is likely to solve the main problems facing the city. As such, there is a need for the formation of the GAH to help in solving both fundamental and critical health care services.

Conclusively, the setting up of a new health care facility branded as the GAH to incorporate the organizational ideal to provide quality healthcare services.

Item #	A To be filled by the student	B Results – To be filled by the Instructor
	Survey item	On a scale of 1-10, where: 10= very much needed, and 1 = not needed
1	Is a special GAH Medical Centre needed?
2	Is a specialized community clinic needed in Addition to the GAH?
3	Is palliative care needed?
4	Is a therapy service needed?
5	Is Physical Therapy offered?
6	Is cardiology appointments available?
7	Is there a neurology clinic?
8	Is there a podiatry clinic?
9	Is financial assistance offered?
10	Is counselling provided to help cope with bad news?
11	Is there a pharmacy?
12	Is there an oncology clinic?
13	Is there an urgent care?
14	Is there an infectious disease clinic?

Case 1 Survey.

References

Burgess, C., Shaw, C. & Kellas, J. (2011). Health & social care. Harlow: Heinemann.

Collins, A., Connor, J. A., Mott, S., & Hickey, P. (January 01, 2015). Using Data to Drive Improvement and Build the Science of Nursing.

Havers, R., & Evans, R. (2010). The golden age of rock ‘n’ roll. New York, N.Y: Chartwell Books.

Rogers, N. (2014). Polio wars: Sister Elizabeth Kenny and the golden age of American Medicine. Oxford: Oxford University Press.

Stoichiţă, V. I. (2012). Visionary experience in the golden age of Spanish art. London: Reaktion Books.