CONSUMER BEHAVIOR PAPER

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single space, 12 point, no exceeds 4 pages. answer both questions.

Q1: The Ferrari T8 Fributo

Please navigate to the Ferrari website. Again, Google is a good source of product information. Please write a positioning statement for this supercar and discuss the TA, FOR, and UPD issues associated with this car.

Q2:  Pure Poison

write a positioning statement and review the CB theories associated with TA, FOR, and UPD for this popularly priced product. Please consider the value of this item to the Dior line. W

( target audience (TA) Product X is the frame of reference(FOR) that unique point of difference (UPD).

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