You will choose a brand and develop a new product, service or experience. Supported by insights gleaned from appropriate secondary and primary research, you will develop a communication strategy to launch the new product, service or experience. Your strategy should include:

  • Three marketing objectives
  • An analysis of how the new initiative aligns with the brand’s unique perspective; identity and values and maintains the brand’s competitive advantage.
  • Strategies: Includes the methods that will be used to launch the brand’s new product and attain the company’s marketing objectives. Please describe your strategy for each element of the marketing mix and how each of the 4 Ps responds to the SWOT conducted.
  • The key messages or narrative you will use to communicate with the audience. Please consider the brand’s voice and how this fits with the intended audience; target market.