wkfr-bus-pro-2-1

Project 2: Tool Analysis

Instructions:

Step 1: Specific Company for All Four Projects

• The company Adaptimmune Therapeutics PLC must be used for this project. After reading the course material and research, you will complete the steps below.

Step 2: Course Material and Research

• Although you are required to research information about the focal company and the external environment for this project, you must use the course material to support the ideas, reasoning and conclusions made. Course material use goes beyond defining terms but is used to explain the ‘why and how’ of a situation. Using one or two in-text citations from the course material and then relying on Internet source material is not allowed. A variety of source material is expected and what is presented must be relevant and applicable to the topic being discussed. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the ideas presented from the research, the course material and the question(s) being asked.

Note: This report is based on the results of the research performed and not on any prepared documentation. What this means is that you will research and draw your own conclusions that are supported by the research and the course material rather than the use any source material that puts together any of the tools or techniques whether from the Internet, for-pay websites or any pre-prepared document, video or source material.

The analysis is based on research and not opinion. You are not making recommendations and you will not attempt to position the focal company in a better or worse light than other companies within the industry merely because you are completing an analysis on this particular company. The analysis must be based on factual information. Any conclusions drawn have to be based on factual information rather than leaps of faith.

To ensure success, as stated above you are expected to use the course material and research on Adaptimmune Therapeutics PLC ‘s focal global industry and the focal company. It is necessary to provide explanations (the why and how) rather than making statements. Avoid stringing one citation after another as doing so does not show detailed explanations.

Library Resources

You may also use Market Line and should be looking at the focal company’s Annual Report or 10K report. You are not depending on any one resource to complete the analysis. It is impossible to complete a Porter’s Five Forces, competitive analysis or OT by using only course material.

You should not be using obscure articles, GlassDoor, or Chron or similar articles.

Research for Financial Analysis: Financial Research (see attached document Financial Research (1))

Research for Industry Analysis

Scholarly Research in OneSearch is allowed.

To search for only scholarly resources, you are expected to place a check mark in the space for “Scholarly journals only” before clicking search.

Step 3: How to Set Up the Report

• Use this template to complete the project: Project 2 Template (see attached document BUS000 Project 2 Template). The document has to be written in Word. No other format is acceptable. Use 12-point font for a double-spaced report. The final product cannot be longer than 8 pages in length, which includes all tables and matrices but excludes the title page and reference page. Do no use an Appendix.
• Perform a Porter’s Five Forces analysis on the organization’s industry and the focal company in particular. The industry is the global industry. Use the course material to identify the five forces and what components make up each force. The analysis of each force must clearly discuss ‘why and how’ and conclude with the effect of the given force on the fortunes of the industry (industry profitability) and/or industry dynamics; that is whether the effect of the force on the industry is weak/modest/average/moderate or strong/severe and also on the focal company. You may not use a Porter’s Five Forces analysis that is already completed and available on the Internet.
• Perform a Competitive Analysis using the focal company’s closest three competitors plus the selected company. Analyze the competition’s products and services explaining features, value, targets, etc. What are the competition’s strengths and weaknesses and what is the market outlook for the competition?
• Identify and discuss at least eight (8) key success factors (critical success factors). Each industry has different key success factors so make sure the success factors fit the industry. Review the Competitive Profile Matrix Example (see attached document) for clarification.
• Develop a Competitor Profile Matrix (CPM). Explain how you developed the matrix. Make sure to support your reasoning.

Step 4: Industry Analysis

Perform a Porter’s Five Forces analysis on the organization’s industry and the focal company in particular. The industry is the global industry. Use the course material to identify the five forces and what components make up each force. The analysis of each force must clearly discuss ‘why and how’ and conclude with the effect of the given force on the fortunes of the industry (industry profitability) and/or industry dynamics; that is whether the effect of the force on the industry is weak/modest/average/moderate or strong/severe and also on the focal company. You may not use a Porter’s Five Forces analysis that is already completed and available on the Internet.

Perform a Competitive Analysis using the focal company’s closest three competitors plus the selected company. Analyze the competition’s products and services explaining features, value, targets, etc. What are the competition’s strengths and weaknesses and what is the market outlook for the competition?

Step 5:Competitive Analysis

• Identify and discuss at least eight (8) key success factors (critical success factors). Each industry has different key success factors so make sure the success factors fit the industry. Review the Competitive Profile Matrix Example (see attached document) for clarification.
• Develop a Competitor Profile Matrix (CPM). Explain how you developed the matrix. Make sure to support your reasoning.

Step 6:Partial SWOT Analysis

A SWOT analysis is a tool used to assess the strengths and weaknesses (internal environment) and the opportunities and threats (external environment) of an organization. You will complete a partial SWOT analysis only completing an analysis on the OT (Opportunities and Threats). The information presented is not based on your beliefs but on fact-based, data-driven information. The items used in the OT are factors that are affecting or might affect the focal company or those companies within the identified industry.

You will:

• Develop an OT table using your research to identify at least five (5) opportunities and five (5) threats that influence the industry and the focal company. Make sure to cite the elements within the table.
• Perform an OT analysis (separate from SWOT table).
• You may not use a SWOT analysis that is already completed and available on the Internet. NOTE: A matrix is a table. It is not an analysis.

Step 7: External Factor Evaluation (EFE) Analysis

The External Factor Evaluation (EFE) matrix will allow you to use the information from the industry analysis and the competitive analysis to assess whether the focal company is able to effectively take advantage of existing opportunities while minimizing the identified external threats that will help you formulate new strategies and policies. You will use the opportunities and threats from the OT analysis.

• Using the information gathered for the OT analysis, develop an EFE matrix using five (5) opportunities and five (5) threats. Discuss how you developed the EFE matrix and the outcome. Make sure to support your reasoning.
• Complete the project to ensure all requirements are met.
• Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).
• Contractions are not used in business writing, so do not use them.
• No direct quotes except for mission statement and vision statement. For all other source material used in the analysis, you will not use direct quotation marks but will instead paraphrase. What this means is that you will put the ideas of an author or article into your own words rather than lifting directly from a source document. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
• Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
• You may not use books in completing this project.
• Provide the page or paragraph number in every in-text citation presented.
• You may not use Fern Fort University, Ibis World or any other for-fee website.

Step 8: Conclusion

Create a concluding paragraph. The Conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider applications that are derived from the main points of the project’s requirements. You will draw conclusions about the findings of the external environment analysis.

Report Requirements to Follow

In writing the report,

• Complete the project to ensure all requirements are met.
• Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).
• Contractions are not used in business writing, so do not use them.
• No direct quotes except for mission statement and vision statement. For all other source material used in the analysis, you will not use direct quotation marks but will instead paraphrase. What this means is that you will put the ideas of an author or article into your own words rather than lifting directly from a source document. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
• Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
• You may not use books in completing this project.
• Provide the page or paragraph number in every in-text citation presented.
• You may not use Fern Fort University, Ibis World or any other for-fee website.