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Read the Case (attached). After reading the case, respond to these questions:

  1. How has Apple performed in the PC industry? What is your evaluation of its performance in the PC business?
  2. Assess Apple’s iPod, iTunes, iPhone, iPad, iWatch and ApplePay strategies and performance. How would you compare them to its Mac strategy?
  3. How durable is Apple’s current success and industry position? What threats does it face? What would you recommend?

Please add visual aids including graphs and tables to support the answers.

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