Marketing Case Study Help
Marketing case studies are one of the most effective ways to put marketing theories and principles into practice. The major goal of marketing case studies is to evaluate the real-world application of various marketing theories in the workplace. Students can gain first-hand knowledge of marketing in real-world company scenarios by developing marketing case studies.
Methods for Conducting Marketing Case Studies
- A marketing survey is the starting point for any marketing case study. A marketing survey necessitates a collection of quantitative and non-quantifiable information on a company’s marketing strategy.
- Construction of research objectives: The development of a successful marketing case study is strongly dependent on the research objectives. The types of surveys used to create these objects can vary. Customer-oriented surveys, brand-oriented surveys, and product-oriented surveys are the most common types of surveys used in marketing case studies.
- A situational study incorporates both internal and exterior market investigation in a marketing case study. PESTLE analysis, Porter’s five forces, and SWOT analysis are some of the methods that can be used.
- PESTLE analysis: This method aids in the evaluation of a company’s economic, social, political, legal, technological, and environmental factors.
- Porter’s five forces are as follows: This methodology examines five primary forces in order to determine a company’s competitive advantage. The fear of product substitution, the threat of new entrants, buyer negotiating power, supplier bargaining power, and industry competitiveness are the five key forces.
- SWOT analysis: This tool lets firms to assess the market inconsistency of new products or services. When creating marketing case studies, it’s a basic tool for examining strengths, weaknesses, opportunities, and dangers.
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