launching-iphone-in-china

Launching iPhone in China Preliminary Marketing Plan

Marketing objectives

• a)Target market description – China customers
• b)Market penetration and coverage

SWOT Analysis

• a)Strengths
• b)Weaknesses
• c)Opportunities
• d)Threats

Production adaption

• a)Core component
• b)Packaging component

Promotion mix

• a)Advertising
• b)Sales promotions
• c)Personal selling

Distribution

• a)Port selection
• b)Mode selection

Channels of distribution

Price determination

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