help-me-plz-8
1.Brief overview [Brand Summary & SocialMediaAccounts
Find creative store/business name[Doesn’texist].▪Create proper social media accounts[Twitter, Facebook and Instagram].▪Describe the industry and company.▪Explain the competitive advantage.▪What do you want to achieve with social media?▪Describe how social media marketing can contribute.
2.Audit your social media platforms performance
▪After creating your social media accounts, share it with your colleagues.
▪All students are required to participate/engage [likes, comments,tags or share]
▪Social media marketing statistics will give you the vision you need to improve your plan, checkyour account’s statistics [Twitter analytics, Instagram Insights and Facebook Insights]and attach a screenshot to your report
.▪After that, youmust analyze the company’s use of the social media by examining their presence on the following social media platforms:
|
Metric |
Sentiment |
Company Posts |
Feedback |
Average response time to feedback |
Reach |
|
|
|||||
|
|
|||||
|
|
Note: you can use any free online Sentiment Analysis toolsto evaluate your social media presence.
3.SWOTand Competitive Analysis:▪
Conduct a social media SWOTanalysis foryour business.
▪Research what your competitors are doing. Select 3 competitors and write the Competitive Analysissection of your SMMP.For each competitor answer the following questions:
▪What type of content are they posting?And social media platforms used?▪What content is getting the highest engagement [e.g. retweet, likes, comments]?▪How many followers do they have?▪How often do they post [daily, weekly or monthly]?Note: You can use any free online third-partyplatform for further analysis.
4.Define your social media marketing goals▪Based on the finding from your social media audit, write the goals and strategies section of your SMMP.