Answer the Following Questions:

Q1. Explain observation and experimentation with help of an example. What are different sources of secondary data information?

Q2. What are the essential differences among nominal, ordinal, interval, and ratio scales?

Q3. Discuss Sample versus Census. Describe the differences between a probability sampling and a non-probability sampling.

Q4. Distinguish between:

a.Direct and indirect questions

b.Open ended and closed questions

c.Research, investigative, and measurement questions.


  • Your assignment is required to be four to five pages in length, which does not include the title page and reference pages,
  • Support your submission with course material concepts, principles from the textbook and at least three scholarly, peer-reviewed journal articles.
  • APA Style
  • Book: Business Research Method by D. Cooper