Elevator Pitch
An elevator pitch is a 30 second – 2-minute memorable description of what your company makes or provides.
This short introduction is not meant to close a deal, instead it is used to spark interest and further conversation.
The pitch must grab the attention of the listener while providing information and showing your level of expertise.
The pitch is used at a moments notice to take advantage of an opportunity to create interest in your company.
This should easily follow the executive summary section you will or have written for the business plan.
You can use the following break-down or search the web for other approaches.
We begin with someone asking you
“So, what do you do?”
Your reply will:
Explain in simple terms what your company does
Identify what makes your business proposition unique – your competitive advantage
Back up your value with numbers
Leave a good impression of your competence and confidence-
I encourage your team to continue to research how to compose an elevator pitch.
There are several examples posted on the internet.
The show Shark Tank might be useful to view.
Now What?
Prepare your elevator pitch, record the pitch, post the recording.
Keep rewriting and editing your business plan.
Final business plan due: 5/19/2021 at 10:00 PM