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(Cost management and organizational culture; research; writing) Use Internet resources to gather information on any two firms in the same industry. The following examples are possible pairs to compare.

  • Continental Airlines and Southwest Airlines
  • ChevronTexaco and Shell
  • Nordstrom’s and Wal Mart
  • Oracle and Microsoft
  • Hewlett Packard and Dell Computer

In your discussion, address the following questions:

a. Compare and contrast the organizational cultures of the firms.

b. Compare and contrast the operating performance of the firms.

c. Which of each pair is the better operating performer? Discuss the criteria used to make this determination.

d. Do you believe that organizational culture has any relationship to the differences in operations? Why?

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