business-plan-pricing-strategy

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Check out Luckin’s business model (China) and imagine opening coffee shops like this business model in Manhattan.

The name of the new coffee shop is “Smart Coffee”, please read the uploaded class file then finish following questions.

1.List out your Beachhead Market + End-User Profile. ( already in the word doc)

2.Create a pricing strategy for your final project validated by competitor analysis, customer demand and their preferences. Provide deep research to validate why you should have this pricing strategy.

3.Align with your proposition statement (value proposition).

4.List your 15+ sources at the end titled “Bibliography” in MLA(modern language association 8th edition) format.

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