6MARK014W:Global Marketing Management
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ONLINE TIMED ASSESSMENT SEMESTER 2 2020/21
| Module Code: Module Title: | 6MARK014W
Global Marketing Management |
| Module Leader: Release Time: Submission Deadline:
Instructions to Candidates: |
Please read the instructions below before starting the paper
• Module specific information is provided below by the Module Leader
• The Module Leader will be available in the first hour of timed release to respond to any queries via a discussion board on blackboard
• As you will have access to resources to complete your assessment any content you use from external source materials will need to be referenced correctly. Whenever you directly quote, paraphrase, or summarise someone else’s ideas, you have a responsibility to give due credit to that person for their work. Support can be found at
https://www.westminster.ac.uk/current-students/studies/study-skills-and-training/research- 
• This is an individual piece of work so do not collude with others on your answers as this is an academic offence.
• Plagiarism detection software will be in use
• Where the University believes that academic misconduct has taken place the University will
investigate the case and apply academic penalties as published in 
• Once completed please submit your paper via the submission link provided. You should only submitonce. If, in cases of technical difficulties, you submit more than once the second document uploaded will be accepted and marked as your final submission.
• Work submitted after the deadline will not be marked and will automatically be given a mark of zero
• 
submitting a Blackboard Assignment, please see this 
Module Code: 6MARK014W
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• Time:
o This exam is designed to be completed within a 24 -hour window.
o Please note that while you have 24 hours to submit the online timed assessment, it is expected that you can complete it in 2 hours.
• Sections/Questions:
o Answer four question from five.
• Indicative Word Count:
o The total word count expected for this assessment is 2,000 words. (+/-10% will be accepted).
• Word Count Guide by Question:
o For each question 500 words.
• File Type:
o Please type your answers in a Microsoft Word document and save it with your student ID. Upload the WORD DOC to the submission link provided on Blackboard.
• Miscellaneous:
o Please make sure you reference any materials that are taken from the module materials/set text or other sources.
o Handwritten answers arenotacceptable.
Module Code: 6MARK014W
Answer ANY FOUR (4) questions from FIVE (5). Each question is worth 25 marks
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Q1. Critically evaluate the reasons why a company will choose to market its products/services in a foreign market. Provide specific examples to support your claims.
(25 marks)
Q2. In a complex global marketing environment, an understanding of cultural factors in a prevailing market are the necessary pre-conditions for the successful implementation of marketing strategy. Examine this statement.
(25 marks)
Q3. Critically evaluate the circumstances in which a multi-national corporation might pursue an adaptation or standardisation strategy in its product decisions in a global market. Provide specific examples to support your claims.
(25 marks)
Q4. Examine the effects of the Covid19 pandemic on global distribution in the clothing industry. Provide specific examples to support your arguments.
(25 marks)
Q5. Identify and critically evaluate the four main variables for market segmentation and discuss how consumers can be effectively targeted in a global market. Provide specific examples to support your claims.
(25 marks)
[END OF ONLINE TIMED ASSESSMENT]
Module Code: 6MARK014W